ABOUT

SHAMS is an African clothing brand founded in 2023, pieces are designed in London and produced in Africa.

"SHAMS" means sun or light in Yoruba.The brand was founded with a desire to illuminate authentic African print combined with a love of timeless pieces. Our clothes are inspired by the feeling of freedom, lightness, and uniqueness that our prints provide.

Each fabric is carefully crafted by local artisans who use traditional techniques to produce stunning fabrics that are not only beautiful but also long-lasting.
We invite you to experience the vibrant patterns, colors, and diverse heritage of African culture.

BE SHAMS, BE SEEN!